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The Old Lady has a brand-new name… Allianz Stadium – Superpower Football
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The Old Lady has a brand-new name… Allianz Stadium

Juventus Stadium will be renamed as Allianz Stadium from July 1st 2017 as a part of the new naming rights agreement between the club and Allianz. The deal will see the Turin stadium renamed for the next six seasons, till June 2023.









The news has created a split in Juve fan opinion, with many supporting the big money partnership, while others feel it is another “sell-out” business deal that tarnishes the prestigious club and its values.




Has advertising and brand building schemes become a distraction or even a nuisance for football clubs? Or is this the way the modern game rolls? Have your say below and comment your views!

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