Juventus Stadium will be renamed as Allianz Stadium from July 1st 2017 as a part of the new naming rights agreement between the club and Allianz. The deal will see the Turin stadium renamed for the next six seasons, till June 2023.
OFFICIAL: On 1 July 2017, our home will be renamed the Allianz Stadium.
Disgraceful how could we destroy our club this badly first the badge now the stadium? after the 2016/2017 Nothing will ever be the same
— Danté Trinchero (@Dante_Trinchero) June 1, 2017
We’re making money. That’s how modern game works. No one’s gonna call it that anyway
— Juve Podcast ⚫️⚪️ (@Juvepodcast) June 1, 2017
Logo, J Village and now Allianz Stadium. Innovation has just started, Juventus is looking to dominate both on and off the field. https://t.co/L56XN0mfaU
— ㅤ (@lAllegrista) June 1, 2017
Going from Juventus Stadium to Allianz Stadium….meh, not sure. pic.twitter.com/nNirSqlqNM
— Ash ? (@lifeofash93) May 31, 2017
allianz stadium, got no problem with it. good brand to be associated with & if this is the path we’re on, might as well go all out
— nico (@JuventusCrazy) May 31, 2017
@Juventus_FC_fan So they are keeping word as they said: “Bayern is our model” 😉 What’s next, Allianz Stadium?
— 1897j (@1897j) June 13, 2013
The news has created a split in Juve fan opinion, with many supporting the big money partnership, while others feel it is another “sell-out” business deal that tarnishes the prestigious club and its values.
☹️Never heard of an Allianz fan!
Juventus is way better, people love Juventus. Hope they will change it back to Juventus in 2022
— marselmano (@marselmano) June 2, 2017
It will be more difficult for fans and media to call it Allianz Stadium now that they’ve been calling it Juventus Stadium for years…
— Julien Vigand (@Juliano4130) June 2, 2017
Has advertising and brand building schemes become a distraction or even a nuisance for football clubs? Or is this the way the modern game rolls? Have your say below and comment your views!